Every single day across competitive regional business environments, thousands of ambitious founders make the exact same fundamental error. They depend on personal motivation path of least resistance busin
Many executives default to the same solution : if you want more sales, get more traffic.
But what if that assumption is wrong ?
In The Psychology of YES by Arnaldo (Arns) Jara, the problem is reframed: growth is not limited by attention .
Helping others is widely viewed as a strength.
And when used wisely, it strengthens relationships.
But helpfulness can become a subtle liability.
The more accessible you become, the easier it is for other people's priorities to consume your time.
This challenge aff